Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Online chat for customer interaction has huge potential especially when it has to deal with a service issue.  But the chat above shows why you should not outsource this part of your business.
I recently opened …

Search engine marketing via pay per click can provide tremendous benefit for your dealership if you understand it’s real value, implement it intelligently and understand it’s limits. If used in correlation with effective search …

A good friend of mine forwarded me a letter that he received from Autotrader.com’s attorney, Benjamin Karpf T: 202-776-2641 C: Redacted Upon Request (bkarpf@dowlohnes.com), a take down notice for unauthorized use and unfair competition and …

Car dealers understand that they need to use the Internet to market themselves, some are doing a very good job, others are getting their wings and some will buy just about anything, because they have …

Double standards exist all around us in both personal and business situations. The car business sure has it’s share of them. The industry has a long way to go in getting in sync …