A recap of a good day on the other side of the Car Biz
Submitted by Paul Rushing on Tuesday, September 23, 20084 Comments
Many of my regular readers know that I am not longer In the Trenches as and Internet Sales Manager. I now am working full time to help build an Automotive Social Network and publish content in many places. Today has had to be one of the more interesting days since starting this adventure.
- A good friend who I met either here or at another network that deals in Automotive Digital Marketing was announced as the winner of the DrivingSales.com automotive marketing strategy contest. Eric Miltsch, the winner, is the IT director for Auction Direct USA and a runs a Used Car Blog, by sharing with others how he is leveraging twitter and other properties to sell more cars.
- We had the most post ever at the leading auto industry blog in the world today.
- A magazine that told me that they were publishing one of my articles I submitted to them did not.
- Read the post at http://dealerrefresh.com about the two upcoming conferences in a few weeks. I will be attending Digital Dealer, to bad I wont finally get to shake Jeff’s hand and imbibe beverages with him. I do look forward to the other networking that will take place though.
- Caught a website vendor stealing content. No link. They are not the first ones to catch doing it. They were the first to respond properly. I have caught other individuals doing it before, they just took their whole site down and scattered like a cockroach when you turn the lights on.
- Finally the never ending emails stopped over a squidoo lens that ranks well for Special Auto Financing in a certain metro market ended.
- No phone calls from people pitching me to review their product or asking “How do I ___ ___ ___?” unless you count another friend who is trying to get streaming audio up on his website as his Radio Show about MMA is about to go into syndication. At least he did not want a handout.
- Had a sudden awakening. I really don’t care who emails what to who. The old school is fading fast and I was surprised see who was partnering with who with real dated material and calling it training. I saw the video “testimonials” of the last one and they resembled an interrogation, not to mention some of the “key points” that are taken back to a dealership were last century. Fool’s and their money are soon parted.
- Finally learned to communicate with eastern Indian programmers. I have to learn to talk to them like they are three. Not that they are not intelligent, but a lot gets lost in interpretation on both sides.
- For every task I strike off my to do list five more show up.
How was your day?

I guess we will have to grab a beer another time Paul. Have a great time at the DD conference.
I was really looking forward to finally meeting you IRL. I am sure we will sooner rather than later. Looks like I will be blogging the DD event. I just hope I can do it without too much opinion creeping in.
surprised to see you’re taking it easy on the blog content thieves. i know my content surely isn’t at risk : ) : ) but it will be fun to see what happens next.
@ CS – Well you and I both know that it is hard for car guys to come up with an original idea much less create decent content.
What is even more amazing this particular pack of thieves is a website and SEM vendor. They really are to stupid to realize what they did wrong. I gave them a pass for a link back to the original post. Some waves are not worth breaking.
That is why dealers do not do a good job with blogs and alternate forms of web media. They do not have good examples to follow. Even the “Gurus” put stuff out there that people who really know the real deal just laugh at.
I had to clean my monitor this morning because I spewed coffee all over it after reading this thread this morning.
http://adpadm.ning.com/xn/detail/1970539:Topic:58983
It shows that it does not do any good to try to contribute to help others in certain settings. It is time to keep letting people display their ignorance. Eventually when people at the dealer level realize how misguided the “Wealth’s of Knowledge” are then and only then will the industry come out of the dark ages.
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