Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are jumping on the band wagon to teach dealers social networking and social …

Who put that there?
Using social media to promote your business and products you sell is the craze today.  Everybody is talking about it and a few are doing really well with it in the auto …

This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising expense dollars of search engine optimization (seo) and search engine marketing (sem).
Two years ago, even a year …

The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.
The …

Some dealerships are redirecting the marketing spends while others are just holing up trying to survive.  One of the dealers I work with shared their strategy with me and it was what dealers in this …

I can still remember what it was like when I first got into the car business.  I was fresh out of the Army after completing a three year enlistment.  This was almost 20 years ago.  …

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Dealers are being forced to compete not only with each other online but also lead generation sites, affiliate sites, Tier II Regional Marketing and Tier I OEM marketing. This creates a virtual battle field for them to navigate especially when they are forced to make decisions about things they do not understand such as search engine optimization.

Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Online chat for customer interaction has huge potential especially when it has to deal with a service issue.  But the chat above shows why you should not outsource this part of your business.
I recently opened …

Search engine marketing via pay per click can provide tremendous benefit for your dealership if you understand it’s real value, implement it intelligently and understand it’s limits. If used in correlation with effective search …

Car dealers understand that they need to use the Internet to market themselves, some are doing a very good job, others are getting their wings and some will buy just about anything, because they have …