This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising expense dollars of search engine optimization (seo) and search engine marketing (sem).
Two years ago, even a year …

The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.
The …

Dealers are being forced to compete not only with each other online but also lead generation sites, affiliate sites, Tier II Regional Marketing and Tier I OEM marketing. This creates a virtual battle field for them to navigate especially when they are forced to make decisions about things they do not understand such as search engine optimization.

Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Online chat for customer interaction has huge potential especially when it has to deal with a service issue.  But the chat above shows why you should not outsource this part of your business.
I recently opened …

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

Domain at godaddy – $7.55 a year for .com Your own hosting account $4.95 a month Owning your content and not having to appease others: Priceless If you need help setting up a blog using the software from wordpress.org subscribe to my feed or email subscribe as I am preparing some tutorials to help you learn to set up Car Dealer Blogs.

It gets more weight than anything from the search engines when they index your site Page description: It is a summary of your page and is what shows for a description of your site under your title in some of the search engines.

You will notice the number of hits versus the number of pages equates to an average of only 25 page views per week per page but in total that is an additional 227 additional hits a day to these multiple landing pages.

In effect I can create simple personal branding messages for given keywords and use them to help push up our main site for selected keywords. What is nice about using squidoo.com for this is it easy to target chosen keywords with precision and I have started creating a farm of lenses tied to automotive keywords around the brands I have in inventory.

Many aspects of onsite and offsite search engine optimization are nothing more than an attempt to deceive the search engines in to believing that your site is the authority on whatever keywords you are trying to rank for.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.