What this could do for most consumers is cause them to hit the “Spam” button and permantly delete all emails that come in this poor html format and eventually will cause all emails sent from that domain to a gmail account to goto the spam folder thus alienating a portion of business for them and their customers.

One of the most critical aspects of marketing your dealership online is being aware of the conversation others are having about you online. One of the easiest way to be in control of this online conversation is to encourage it and there are several sites geared towards customer reviews and you can even create your own.