Some dealerships are redirecting the marketing spends while others are just holing up trying to survive.  One of the dealers I work with shared their strategy with me and it was what dealers in this …

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Car dealers understand that they need to use the Internet to market themselves, some are doing a very good job, others are getting their wings and some will buy just about anything, because they have …

Car dealers realize that they need websites and just a handful really understand web marketing.  Many vendors in the niche use education as a sales tool for their platform, but how much of that education …

You can have the best trained certified staff, excellent process, the ideal inventory and all the lenders in the world, a high converting website and barely move metal because you rely solely on antiquated media …

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

Search engine reputation management – A blog on it’s own domain will at a minimum take up two entries in the search engine results pages for people looking for you buy name your stores name and push down entries from sites like www.ripoffreport.com or www.pissedconsumer.com Online promotion of your staff – Your staff can contribute and have their own page on your company blog.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

I had turned off PPC campaigns, not worked sites such as craigslist and updating inventory comments to their fullest while optimizing a lead management system. So for the last two week I have been working on work flows, email series and working customers.