Some dealerships are redirecting the marketing spends while others are just holing up trying to survive.  One of the dealers I work with shared their strategy with me and it was what dealers in this …

I can still remember what it was like when I first got into the car business.  I was fresh out of the Army after completing a three year enlistment.  This was almost 20 years ago.  …

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

You can easily capture today’s in market car buyers and the buyers who will be in the market when things start recovering, like they always do, by building your Internet presence today.

Historic Blockbuster Store Offers Glimpse Of How Movies Were Rented In The Past Times have changed tremendously since I entered the automotive industry in 1990. (not me claiming that) However daily we see dealers, real estate pros and other B&M (Brick and Mortar) business investing heavily in out dated mediums.

Having dealt with various vendors over the last couple months the interactions are comical, but they really show how short sighted the dealers and vendors really are in the Internet Marketing Arena. For the monthly fee that these vendors are charging I could have a site designed and host it for a year and if I wanted to be real crafty about it I could have one designed and just knock it off for the other keywords I wish to go after.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

I read two very interesting articles today that deal with the rise and eventual fall of social networking and social media style sites. Auto Dealers have been penny wise and pound foolish when taking a practical approach to using these resources as marketing tools and now that doors will soon start closing on social networks it may be time for dealers to actually get in front of a trend instead of trailing it by several years.

Dealers that spend thousands of dollars monthly on Television Advertising may be the first to jump on the bandwagon, but at the cost it is relatively inexpensive for even small dealers with limited budgets to break into the market.