Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Search engine marketing via pay per click can provide tremendous benefit for your dealership if you understand it’s real value, implement it intelligently and understand it’s limits. If used in correlation with effective search …

In my last post here I gave 10 Car Dealer Website Myths and received positive and negative feedback via email.  One email I received was from a dealer who is changing website providers and heard …

You can have the best trained certified staff, excellent process, the ideal inventory and all the lenders in the world, a high converting website and barely move metal because you rely solely on antiquated media …

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

You can easily capture today’s in market car buyers and the buyers who will be in the market when things start recovering, like they always do, by building your Internet presence today.

As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

You can use blogs for many things and in a perfect world if you had every dealership employee blogging about their area of expertise, supporting blogs about service specials, sales promotions, new model releases, maintenance tips, safety recalls (gasp) and driving traffic to your main site.

Free ways to drive traffic and generate more leads: Blog Networks (albeit not free but very low cost, but free options are available) Social Bookmarking Craigslist Local online classifieds Forum Signatures Community sites like myspace Anywhere you can drop a link I will expound on each topic in future post.