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Articles in the Brand Building Category

Some things just cannot be outsourced!
Wednesday, 14 Jan, 2009 – 19:38 | No Comment

Online chat for customer interaction has huge potential especially when it has to deal with a service issue.  But the chat above shows why you should not outsource this part of your business.
I recently opened …

Automotive Social Networking – Still Needs Some Help
Wednesday, 31 Dec, 2008 – 8:00 | 6 Comments

Automotive social networking still has ages to go as far as recognizing how things work in social settings.   Right now we have two very large extremes going, one has strict guidelines and the other tolerates …

Without Traffic Everything Fails
Friday, 12 Dec, 2008 – 2:58 | One Comment

You can have the best trained certified staff, excellent process, the ideal inventory and all the lenders in the world, a high converting website and barely move metal because you rely solely on antiquated media …

Can You Find the Ball?
Saturday, 15 Nov, 2008 – 7:23 | 2 Comments
Can You Find the Ball?

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

Ten Reasons to not use WordPress.com for a Dealer Blog
Wednesday, 29 Oct, 2008 – 23:47 | 16 Comments

Domain at godaddy – $7.55 a year for .com Your own hosting account $4.95 a month Owning your content and not having to appease others: Priceless If you need help setting up a blog using the software from wordpress.org subscribe to my feed or email subscribe as I am preparing some tutorials to help you learn to set up Car Dealer Blogs.

Winning the Online Game in a Down Market
Sunday, 12 Oct, 2008 – 5:29 | One Comment

You can easily capture today’s in market car buyers and the buyers who will be in the market when things start recovering, like they always do, by building your Internet presence today.

A recap of a good day on the other side of the Car Biz
Tuesday, 23 Sep, 2008 – 23:34 | 4 Comments

Finally the never ending emails stopped over a squidoo lens that ranks well for Special Auto Financing in a certain metro market ended. No phone calls from people pitching me to review their product or asking “How do I ___ ___ ___?”

Social Interactions – How do you represent your brand?
Tuesday, 2 Sep, 2008 – 10:01 | One Comment

Sometimes a consumer will never be happy with your responses even if you take the path of helping and a response in that situation may even cause them to become more diligent in getting negative information out about your company.

Where is your Automotive Industry blog?
Tuesday, 26 Aug, 2008 – 9:21 | 2 Comments

The reason you see so many blogs being created daily is because most are just pure marketing pieces not designed to build a brand or encourage dialog. We are in need of people who wish to blog about their experiences as dealership employees, online automotive marketing, current industry news, new products, training or anything else auto industry related.

Selling Cars Through Reputation Management
Saturday, 2 Aug, 2008 – 16:54 | No Comment

What they can look at is your participation in other venues not car related, personal blogs, giving views of other products and anything else you publish online. He is part of the ever growing circle of influence that will bring the car business into this century leaving the old school in the dust looking at each other blankly in the eye wondering what happened.

Marketing without Selling
Friday, 1 Aug, 2008 – 3:19 | One Comment

With the current state of the car business people on the ground need to learn how to expand their business without relying on the dealers to prop up new initiatives financially when they could use free time to build their own marketing portfolio that is transportable if they change dealers.

A Mixed Message from Someone “In the Know”
Tuesday, 8 Jul, 2008 – 21:41 | 26 Comments

You can see the letter at scribd.com the live link is Letter from Jim Ziegler’s Attorney to Paul Rushing This was attached to that letter : Draft complaint James Ziegler vs Paul Rushing My reply to this letter can be viewed at My Response to James Ziegler vs Paul Rushing My Second Letter removing my retraction: My Second Response to James Ziegler vs Paul Rushing