A good friend of mine forwarded me a letter that he received from Autotrader.com’s attorney, Benjamin Karpf T: 202-776-2641 C: Redacted Upon Request (bkarpf@dowlohnes.com), a take down notice for unauthorized use and unfair competition and …

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

What that tells me is I need to sell those leads and target different longtail keywords or get in the automotive lead business I love my current situation and am grateful for the opportunity.

If you don’t know what a leak in online advertising is let me give you a short primer. If they are going to continue to place other offers on our listings whether it is for Netflix or competitive dealers they need to restructure pricing where we pay only per lead/call or completely remove these leaks from their site.