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Articles in the Technology Category

iMagicLab Announces Automotive Industry’s First Dealership CRM iPhone App
Monday, 26 Jul, 2010 – 9:27 | No Comment

Baltimore, MD – July 27, 2010.  iMagicLab, a technology leader in automobile retailing, today announced the submission to Apple of the world’s first automobile-dealership CRM app for use in the iPhone and iPod Touch.  DealerCRM …

Not Another Automotive Social Network?!?!?
Tuesday, 14 Apr, 2009 – 17:03 | 7 Comments
Not Another Automotive Social Network?!?!?

The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog.  This is a welcome addition to the already fragmented automotive social networking …

Will Online Networking Sell Any Cars?
Thursday, 5 Mar, 2009 – 1:15 | 5 Comments
Will Online Networking Sell Any Cars?

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Can You Find the Ball?
Saturday, 15 Nov, 2008 – 7:23 | 2 Comments
Can You Find the Ball?

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

Automotive Email Marketing – Are you getting it right?
Thursday, 19 Jun, 2008 – 16:16 | 4 Comments

What this could do for most consumers is cause them to hit the “Spam” button and permantly delete all emails that come in this poor html format and eventually will cause all emails sent from that domain to a gmail account to goto the spam folder thus alienating a portion of business for them and their customers.

Who is responsible for marketing you?
Sunday, 8 Jun, 2008 – 23:54 | No Comment

As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.

Evergreen content is it worth the time?
Thursday, 8 May, 2008 – 10:46 | No Comment

I recently had a “lens” of mine at Squidoo.com get featured as “Lens of the Day” and the whole purpose of this lens was to share our story and provide encouragement to others who are expecting a child with a cleft lip or palate.

Building trust with your audience
Sunday, 16 Mar, 2008 – 21:18 | 2 Comments

Building trust with your audience is a critical task if you wish to market anything online if it requires personal interaction or an increased trust level for consumers to buy. This is good for me in my local market because I am creating many different levels of online marketing materials to attract traffic to the dealership’s website and my own unique selling proposition and I do not worry about the 30 day window as much as the long term benefits.

Whats it gonna take to be successful?
Sunday, 24 Feb, 2008 – 21:34 | No Comment

In the short term it will be as simple as posting 10 listings to free classified services a day and doing one post a day in rotation on five different blogs highlighting inventory and why customers should do business with me.

Automotive Social Networking – It’s Failing Miserably
Saturday, 26 Jan, 2008 – 21:03 | 4 Comments

Update – New Take on Automotive Social Networking Visit this Link- Update Social Media Networks in the automotive industry are fledgling and the dynamics created inside of them is atypical of what you see in other niches.

Back at it as a Dealership Employee….
Friday, 18 Jan, 2008 – 22:08 | 3 Comments

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

Making the most of what you have
Tuesday, 11 Sep, 2007 – 2:19 | 2 Comments

I understand follow up is the key to making sales especially on an intangible product, but this particular vendor would have been better off to place me in a future follow up file instead of trying to save the blown opportunity.