The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog.  This is a welcome addition to the already fragmented automotive social networking …

The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.
The …

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Double standards exist all around us in both personal and business situations. The car business sure has it’s share of them. The industry has a long way to go in getting in sync …

Automotive social networking still has ages to go as far as recognizing how things work in social settings.   Right now we have two very large extremes going, one has strict guidelines and the other tolerates …

Today, Ol’ Low Ball has one of the most profitable Buy Here Pay Here lots in the country and wanted to come school us young bucks on how the car business really should be. Ol’ L.B.: All I know is if people want to send me something via that email, that is the one my secretary tells them to send it to.

Dealers that have relied on their years of establishment to carry them through are closing their doors, big vendors are being dropped like hot potatoes and the OEM’s are stiffing thier dealers. The same dealers who said the stores that were doing/not doing these things are idiots and will never make it and are destroying “their” market, by giving consumers what they wanted will wind up on the chopping block The big three not so sure there is much hope for them.

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

Domain at godaddy – $7.55 a year for .com Your own hosting account $4.95 a month Owning your content and not having to appease others: Priceless If you need help setting up a blog using the software from wordpress.org subscribe to my feed or email subscribe as I am preparing some tutorials to help you learn to set up Car Dealer Blogs.

Internet marketing techniques and web applications should always be in a state of flux, online presences should be maximized and relying on one size fits all plug and play widgets without real ownership at the dealership level is a waste of marketing capitol.

Customer retention in today’s market environment may be the best way to insure cash flow and increase profitability while this market corrects itself. Vendors and trainers if you are delivering on your promises to your clients then the vendor rating platform will be one of your best closing tools and assist in customer retention.

Finally the never ending emails stopped over a squidoo lens that ranks well for Special Auto Financing in a certain metro market ended. No phone calls from people pitching me to review their product or asking “How do I ___ ___ ___?”