The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog.  This is a welcome addition to the already fragmented automotive social networking …

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Double standards exist all around us in both personal and business situations. The car business sure has it’s share of them. The industry has a long way to go in getting in sync …

Automotive social networking still has ages to go as far as recognizing how things work in social settings.   Right now we have two very large extremes going, one has strict guidelines and the other tolerates …

Today, Ol’ Low Ball has one of the most profitable Buy Here Pay Here lots in the country and wanted to come school us young bucks on how the car business really should be. Ol’ L.B.: All I know is if people want to send me something via that email, that is the one my secretary tells them to send it to.

Automotive digital marketing, online best practices, search engine optimization, search engine marketing, micro sites, landing pages, CRM, ILM, SEO, PPC, websites, process, conversion ratios, email templates, social media, social networking, dealer ratings, click to call, online chat, online classifieds, twitter, linkedin, plaxo, leads, online merchandising, pop ups, pop unders, text advertising, banner advertising, online directories, blogging, squidoo, consumer generated content, have you got lost yet?

Domain at godaddy – $7.55 a year for .com Your own hosting account $4.95 a month Owning your content and not having to appease others: Priceless If you need help setting up a blog using the software from wordpress.org subscribe to my feed or email subscribe as I am preparing some tutorials to help you learn to set up Car Dealer Blogs.

Internet marketing techniques and web applications should always be in a state of flux, online presences should be maximized and relying on one size fits all plug and play widgets without real ownership at the dealership level is a waste of marketing capitol.

Finally the never ending emails stopped over a squidoo lens that ranks well for Special Auto Financing in a certain metro market ended. No phone calls from people pitching me to review their product or asking “How do I ___ ___ ___?”

Sometimes a consumer will never be happy with your responses even if you take the path of helping and a response in that situation may even cause them to become more diligent in getting negative information out about your company.

The reason you see so many blogs being created daily is because most are just pure marketing pieces not designed to build a brand or encourage dialog. We are in need of people who wish to blog about their experiences as dealership employees, online automotive marketing, current industry news, new products, training or anything else auto industry related.

Still in BETA for public consumption, having had access to many of the features yet to launch, it will be the a huge resource in a dealers digital online marketing efforts.’” Automotive Digital Marketing -Ralph Paglia created this social network on Ning Ralph’s Description – “Automotive Digital Marketing serves Car Dealers, Internet Sales, BDC and OEM Managers, Advertising, Web Site, CRM and Technology Suppliers as an online exchange for strategy, tactics, best practices, resources and contacts within the auto industry.”