Comments for Internet Sales Manager in Training

Comment on SEO vs SEM – Part One by Faith Simmons

Faith Simmons — Mon, 26 Jul 2010 04:18:10 +0000

marketing always makes a product more popular and is necessary for its success.::,

Comment on Website Providers Social Media Fail by Adrian Morgan

Adrian Morgan — Sun, 25 Jul 2010 18:12:56 +0000

actually, lead generation takes some to time to build up. you just got to be patient.`,:

Comment on Next Generation of Dealer Services Scams – Social Media Training by David Robertson

David Robertson — Thu, 06 May 2010 15:35:07 +0000

The hardest part of all this is to keep executives from being taken in by companies like this. When you work at one of a Five dealership groups and there are six management teams keeping them all out of the path of these quick talking “experts” is like running a day care.

I’m happy there are experts but the people trying to ride their coat tails need to grow up and provide something worth while to the automotive community.

In the hunt to be on the cutting edge it takes a lot of time and effort to push the envelope and not everybody can. Those that offer tomorrow’s solutions today are either the best at what they do or just plain spam material.

Comment on Ten Reasons to not use WordPress.com for a Dealer Blog by Robert

Robert — Thu, 11 Mar 2010 21:42:50 +0000

I agree that using wordpress.com would be a horrible solution but for some starting out it may be the best. There is a Wordpress Car Sales Plugin Sales Plugin put out by Wp1stop that I reviewed with screenshots. This along with a standalone installation on your own hosting could be a good choice for auto dealers.

Comment on Cox’s Autotrader.com – Biggest Buffoons Ever by Josh Hixon

Josh Hixon — Fri, 29 Jan 2010 22:04:10 +0000

It seems that the bad publicity is finally catching up with them (AT). There have been multiple postings on various sites discussing the way they are conducting business and this just seems to be the last nail in the coffin. They must be losing dealers at a larger rate than I was originally aware of. If they are stooping to this level they are losing customers (and money). Searching for frivolous lawsuits like this is actually kind of funny.

And Joel MUST be working for one of the companies listed above (don’t want to name them cause I’ll be sued). Leads are down across the board from both services. At my store (which I don’t want to name due to the possible issues) Has only had 3 leads from C###.com in each of the last 3 months…. $1000s of dollars for 3 leads? I don’t have access to how many people looked at a map of the location. But seriously?

We should sell at least 2 cars per $1000 spent on advertising AT LEAST…

Comment on Cox’s Autotrader.com – Biggest Buffoons Ever by Joel

Joel — Wed, 23 Dec 2009 18:00:45 +0000

Paul,
As the new Ad Director for a weekly newspaper, I am interested in partnering with a credible online source of automotive offerings in my DMA. The major daily offers cars.com. What organization do you recommend I contact? Thanks.

Comment on Next Generation of Dealer Services Scams – Social Media Training by Paul Rushing

Paul Rushing — Sun, 13 Dec 2009 17:23:19 +0000

@Terral – Sorry you cannot see that I did not name the company or people personally who sent the spam email out.

I was not going to publish your reply because you did not identify yourself but with a little research I was able to gain your true identity and understand your scathing attitude.

Your social media interactions in the past have always been antagonistic.

Your business model as a wannabe Tony Robbins is laudable but it is your chosen field – Good luck with that.

You have a direct tie with this misguided attempt. Even in emails you sent me you used the term “aspiring” social media trainers.

I have never claimed my specialty as social media “expert”. I am just a user of the medium.

“Biggest baddest dog in the yard” – Never want to be nor feel that I am. The things my company does for dealers, we are at the top of the game, but we don’t want to work with thousands or even hundreds of dealers. Around 100 is the tipping point.

If you don’t wish to identify yourself when you disagree with others and want to attack their credibility it’s probably best that you just remain silent or grow a pair and use your name.

Comment on Next Generation of Dealer Services Scams – Social Media Training by Terral In Destin

Terral In Destin — Thu, 03 Dec 2009 19:36:31 +0000

As a sales manager, one of the main rules I live by and emphasize in my team (and my Network) is that “trashing the competition” merely to try and look good yourself is a bad idea because it can come back to haunt you. Unless you’ve had personal business dealings with the people you attacked, the terms “SCAM” and “CASH GRAB” are likely misplaced – indeed, it makes you appear petty and mean-spirited. You would have done better for your own image by simply highlighting your own knowledge, experience, and results, and stating why you hold an advantage over your competition, period. Of course, your own results probably indicate that you are not the biggest, baddest dog in the yard and have some ways to go before you can make claims of being better than everybody else. You’re going to be wasting your life if you intend to make a flaming blog post about every human being who wants to break into your industry. Remember – never jump in to the mud if you want to be the bright and shining example. You’ve got to have stronger character and a larger vision for your business than that.

Comment on Next Generation of Dealer Services Scams – Social Media Training by Paul Rushing

Paul Rushing — Wed, 02 Dec 2009 11:34:10 +0000

@Chris – I could not agree with you more about Hype vs Substance. That was really the whole purpose of the original post. There is a lot of hype being thrown at dealers.

Participating in the social web is not a dealership activity, it is an activity people at the dealership need to participate in to build their business, including the dealer..

No different than working a room, just venue has changed.

Your points in your previous comment were right on. It’s creating connections, interacting with them and becoming a trusted resource.

The devils in the details.

We all have our on ideas and opinions of how it should be accomplished. I know what has worked for me in the past when I was in a store and what has worked for me to build my business.

Could I write a playbook? Maybe, but I don’t consider myself a pro and I doubt many would listen…

Comment on Next Generation of Dealer Services Scams – Social Media Training by Chris-in-Buffalo

Chris-in-Buffalo — Wed, 02 Dec 2009 07:37:44 +0000

Paul,

I respect your opinion and you have the credentials to back your success, but I see LITTLE profitability in the future of Social Marketing as it stands right now. What we (DEALERS) need is a provable path to emulate as to find the right message to send to out clients, and future customers. I see more HYPE than substance. I would appreciate your input!