Comments on: Automotive SEO – Facts and Fiction

By: Ryan

Ryan — Wed, 31 Aug 2011 06:01:07 +0000

This is a very interesting post. Internet marketing consulting doesn’t often see such success with automotive SEO. I think this will be very helpful to a lot of people. Thanks for sharing.

By: Alyssa Young

Alyssa Young — Tue, 26 Jul 2011 22:47:14 +0000

Grand piece, Christian Dillstrom said this piece is worth of reading, you are doing a fantastic job as mobile & social media marketing shark is pointing towards you.

By: Paul Rushing Convicted Felon - Bullshit | Who is Paul Rushing

Paul Rushing Convicted Felon - Bullshit | Who is Paul Rushing — Fri, 24 Apr 2009 01:15:05 +0000

[...] when an automotive SEO consultant accused me of “defaming” him when I pointed out in an automotive seo post that some of the things he was claiming were false and misleading and I still stand by that. I [...]

By: Paul Rushing

Paul Rushing — Thu, 19 Feb 2009 06:16:03 +0000

Jason the real question is how long will youtube allow stuff like that to remain?

Surely they like the free content but there are a lot better ways to use youtube as a marketing channel than spamming them with crappy vids.

btw – Took you advice and activated the plugin. I am working on a redesign as time allows and just not sure how everything will work together when I port the content over to a different server.

Thanks for your input

By: Jason Lancaster

Jason Lancaster — Thu, 19 Feb 2009 00:20:59 +0000

How about installing this plugin so I don’t have to keep checking back for your response (assuming of course my comment is blog-worthy and you’re not too busy!)

http://wordpress.org/extend/plugins/subscribe-to-comments/

Not to tell you your business or anything, just trying to help out.

By: Jason Lancaster

Jason Lancaster — Thu, 19 Feb 2009 00:12:51 +0000

I’ll go ahead and toss out a grenade as well…the user experience of a crappy, animated still photo used car promo with a Max Headroom voice-over is obviously low, just as you said. No one should expect one of those videos to “sell” anything. Still, the concept of manipulating search results with all forms of content – even crappy used car videos uploaded to YouTube – shouldn’t be discounted. At this point, there’s no reason NOT to do it. While I think your argument that some consumers will find this form of advertising obnoxious has some legs, isn’t that the case with all forms of advertising? I say go for it – it’s not going to hurt you ever, and who knows – maybe someone will find your inventory on YouTube and hook up for a full-pop deal. If nothing else, it gives you a chance to get your name in front of someone. I just hope any dealers reading this aren’t paying much (if anything) for that service.

By: Automotive SEO and Inventory Distribution: A Car-Selling Conundrum « Recession Busting Commerce

Tue, 17 Feb 2009 15:40:41 +0000

[...] 17, 2009 A colleague in the office yesterday passed me an article entitled “Automotive SEO-Facts and Fiction,” but what came with it were indeed some illusory facts, opinionated fiction, and a fueled [...]

By: Paul Rushing

Paul Rushing — Mon, 16 Feb 2009 18:30:13 +0000

Thanks for your input Al. Google has set some pretty strict guidelines on having google base listings to show in the search verticals and none of the distribution partners other than ebay is meeting them.

You have to have a shopping cart application on the inventory item for listing to show in the search verticals.

Also unless you are setting the url to point back to the inventory item directly on your site you are sending visitors on your cars to another website and not your own.

By: Al

Al — Mon, 16 Feb 2009 13:17:12 +0000

I’d like to wade in on this google Base discussion just a little:

First, while it is true that Google Base is in Beta, the fact is that it has been there in some form for over 5 years that I am aware of. Google has struggled finding a place and fuunctionality for Google Base as have many long term SEO practitioners such as myself.

Second, Google does say that it will take content, product listings, etc. and that they may appear in the standard rankings, but they do not guarantee it and the results have been very sporadic for even e-commerce applicable products.

Third, people do not tend to use Google’s vertical searches much at all, including the Shopping choice. This is why Google went to Universal Search Results to automatically serve the vertical search results in situations where it is helpful.

All in all, Google Base is something that I would utilize since it is free, but nothing that I would count on at the moment.

By: Paul Rushing

Paul Rushing — Sun, 15 Feb 2009 22:15:40 +0000

Yes when I search google base for Honda Accord Phoenix AZ is see a ton of cars including bell Honda.

Also when I search autobase.com in Google Base I see thousands of listings. That would imply that autobase is already distributing it for them.

Now when I search for Honda Accord Phoenix AZ in the google shopping search which is powered by google base I do not see any cars for Bell Honda or otherwise.

http://www.google.com/products?q=Honda+Accord+Phoenix+AZ&hl=en

People shopping on Google are going to use the shopping engine not drill down into google base to look for that elusive car.

You can test all you want but until listings meet the guidelines they will not show in the search engine results pages or the shopping engine.

Get cars to populate like Axle Shafts then you have done something with value.