Comments on: What does Negative Information Cost You? http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/ Strategy, Opinions and Insight Tue, 02 Mar 2010 08:14:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Does your web site work for you? Do you only have one? | DealerBytes - Online Automotive Marketing Solutions http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-6568 Does your web site work for you? Do you only have one? | DealerBytes - Online Automotive Marketing Solutions Sun, 09 Aug 2009 05:00:17 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-6568 [...] The other reason that you need multiple web properties is that you have to worry about people that are unhappy with you. How much would it cost you if the number 3 listing for your dealer name is YourDealerNameSucks.com. If you want to find out check out this article at ISM In Training. [...] [...] The other reason that you need multiple web properties is that you have to worry about people that are unhappy with you. How much would it cost you if the number 3 listing for your dealer name is YourDealerNameSucks.com. If you want to find out check out this article at ISM In Training. [...]

]]> By: Controlling Your Dealerships Online Reputation | http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-1376 Controlling Your Dealerships Online Reputation | Sat, 11 Oct 2008 09:14:42 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-1376 [...] your dealership business. Here is a story written by Paul over at ISM in training titled “What does negative information cost you?“. It is no surprise to us in the technical (i.e. internet savvy) aspect of the car business [...] [...] your dealership business. Here is a story written by Paul over at ISM in training titled “What does negative information cost you?“. It is no surprise to us in the technical (i.e. internet savvy) aspect of the car business [...]

]]> By: Does your web site work for you? Do you only have one? | DealerBytes.com http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-580 Does your web site work for you? Do you only have one? | DealerBytes.com Tue, 24 Jun 2008 19:54:56 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-580 [...] The other reason that you need multiple web properties is that you have to worry about people that are unhappy with you. How much would it cost you if the number 3 listing for your dealer name is YourDealerNameSucks.com. If you want to find out check out this article at ISM In Training. [...] [...] The other reason that you need multiple web properties is that you have to worry about people that are unhappy with you. How much would it cost you if the number 3 listing for your dealer name is YourDealerNameSucks.com. If you want to find out check out this article at ISM In Training. [...]

]]> By: Does your web site work for you? | DealerBytes.com http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-579 Does your web site work for you? | DealerBytes.com Tue, 24 Jun 2008 18:57:55 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-579 [...] This also makes it hard for the unhappy customer to hurt your business by putting up a site like “YourDealershipSucks.com” especially if they are someone like me that knows how to use the search engines. The effect of that type of listing in the Top 10 of Google can really hurt you much more than you realize. Check out this article at ISM In Training. [...] [...] This also makes it hard for the unhappy customer to hurt your business by putting up a site like “YourDealershipSucks.com” especially if they are someone like me that knows how to use the search engines. The effect of that type of listing in the Top 10 of Google can really hurt you much more than you realize. Check out this article at ISM In Training. [...]

]]> By: Leverage Social Media in Dealership Online Marketing | Internet Sales Manager in Training http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-545 Leverage Social Media in Dealership Online Marketing | Internet Sales Manager in Training Sun, 27 Apr 2008 21:49:47 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-545 [...] of the conversation others are having about you online. In a previous post I talked about “How Much Does Negative Information Cost You” and gave some examples of the real cost of negative information. This factor in my opinion [...] [...] of the conversation others are having about you online. In a previous post I talked about “How Much Does Negative Information Cost You” and gave some examples of the real cost of negative information. This factor in my opinion [...]

]]> By: Search Engine Saturation - Something you need to understand | DealerBytes.com http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-491 Search Engine Saturation - Something you need to understand | DealerBytes.com Wed, 19 Mar 2008 21:27:12 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-491 [...] can cost a dealer in this age of the web over at Paul’s blog ISM In Training titled “What does negative information cost you?”. It can be a huge [...] [...] can cost a dealer in this age of the web over at Paul’s blog ISM In Training titled “What does negative information cost you?”. It can be a huge [...]

]]> By: AgentEOS http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-181 AgentEOS Mon, 03 Dec 2007 04:53:31 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-181 <p>Fair enough. </p> <p> My point, of which i just devoted an entire post too, is that I am not so sure that outsourcing web and online marketing for dealerships is the way to go. It is definatley not the only solution.</p> <p>You can read my post :<a href="http://badog.ca/2007/12/03/a-case-for-internet-sales-managers-in-the-auto-industry-being-skilled/" rel="nofollow">here</a></p> Fair enough.

My point, of which i just devoted an entire post too, is that I am not so sure that outsourcing web and online marketing for dealerships is the way to go. It is definatley not the only solution.

You can read my post :here

]]> By: Paul Rushing http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-180 Paul Rushing Mon, 03 Dec 2007 03:51:59 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-180 <p>No what I am equating free resources to is using platforms like blogger, myspace and wordpress.com and not buying their own domains and hosting.</p> <p>Open source is cool but don't host your stuff a blogspot.com or wordpress.com.</p> <p>Do not put a company blog at <br>mycompany.blogspot.com or<br> mycompany.wordpress.com</p> <p>Spend a little bit of money and do it right!</p> <p>I actually have a service that can install, design, host and/or update content for automobile dealers very cost effectively with great SEO benefit for their main site</p> No what I am equating free resources to is using platforms like blogger, myspace and wordpress.com and not buying their own domains and hosting.

Open source is cool but don’t host your stuff a blogspot.com or wordpress.com.

Do not put a company blog at
mycompany.blogspot.com or
mycompany.wordpress.com

Spend a little bit of money and do it right!

I actually have a service that can install, design, host and/or update content for automobile dealers very cost effectively with great SEO benefit for their main site

]]> By: AgentEOS http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-179 AgentEOS Mon, 03 Dec 2007 03:40:51 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-179 Not really sure what you mean by "free service". Developing a full fledged Business Blog for your dealership using Wordpress isn't in my opinion a negative use of resources?? You say that you would not patronize a company or buy a product from a "free website". Are you equating open source development tools like wordpress as a free website? As an Internet Sales Manager at a dealership with a web development background i consider leveraging open source web 2.0 tools to be absolutley the most cost effective way to go. Please clarify your use of the word free. Dealerships need to wrap thier head around the idea that they need to hire web designer's and developers - and get serious about the online customer. Most internet Manager's in the industry have no web dev experience. This is the actual drain on resources. If the Internet Sales Manager at a dealership is properly equipped with the right skills the company would not need to outsource. Not really sure what you mean by “free service”. Developing a full fledged Business Blog for your dealership using Wordpress isn’t in my opinion a negative use of resources??

You say that you would not patronize a company or buy a product from a “free website”. Are you equating open source development tools like wordpress as a free website?

As an Internet Sales Manager at a dealership with a web development background i consider leveraging open source web 2.0 tools to be absolutley the most cost effective way to go. Please clarify your use of the word free.

Dealerships need to wrap thier head around the idea that they need to hire web designer’s and developers – and get serious about the online customer. Most internet Manager’s in the industry have no web dev experience. This is the actual drain on resources. If the Internet Sales Manager at a dealership is properly equipped with the right skills the company would not need to outsource.

]]> By: Patrick http://www.ismintraining.com/marketing/automotive-seo-marketing/how-much-does-negative-information-cost-you/comment-page-1/#comment-117 Patrick Tue, 13 Nov 2007 18:05:40 +0000 http://ismintraining.com/seo/how-much-does-negative-information-cost-you/#comment-117 Paul, Do you have any suggestions for out-sourced blog vendors? Thanks! Paul,

Do you have any suggestions for out-sourced blog vendors? Thanks!

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