Comments on: 10 Car Dealer Website Myths

By: Jeff Wallen

Jeff Wallen — Sun, 17 May 2009 16:05:57 +0000

Hey Paul,

Awesome site with alot of great info. Could you please add DealerHD to your list. Look forward to interacting with you in the future.

Best Regards,

Jeff Wallen

By: Web 2.0 Price Modeling | Who is Andy Warner?

Web 2.0 Price Modeling | Who is Andy Warner? — Thu, 05 Feb 2009 15:48:36 +0000

[...] Every dealership has a website, but only a few dealerships build their websites with their customers in mind. Plenty have the glitz, glamour and streaming video, but few have accurate vehicle information, [...]

By: Michael Sweigart

Michael Sweigart — Tue, 23 Dec 2008 03:12:51 +0000

Paul,
One of my biggest beefs is the bait and switch that goes on with the analytics, data, reporting, whatever you would like to call it. Many vendors take too much credit for traffic that just would have went to the dealer any way. We work hard to make sure that the dealer does not buy there own name in PPC unless they really really have to, and we use third party analytics (two of them) so dealers can see the “real deal”.

Sometimes it’s good sometimes not so good, but to build long term trust you need to lay it all out on the table. I have witnessed firsthand a vendor taking credit for PPC traffic and perhaps I may go so far to say they are re-writing the referrals to make it look like their platform is a super-duper SEO monster machine when in fact it’s just reworking existing traffic.

Unfortunately, dealers do not know who to believe sometimes.

By: Ali Amirrezvani

Ali Amirrezvani — Mon, 22 Dec 2008 17:02:29 +0000

I noticed that DealerOn wasn’t on your list of website vendors. As a company and website platform, we pride ourselves on helping auto dealerships sell more cars, more often, for less money than ever before. {Moderated}Find out more at http://www.xxxxxxx.com and read our blog at http://www.xxx.xxxxxx.com{/Moderated}

Blog is linked to your name. Dropping excessive links caused your comment to go into the spam que. Lot to be said for that. – Paul Rushing

By: Search Spam + Bad Marketing = Indexed Inventory | Internet Sales Manager in Training

Sat, 20 Dec 2008 12:16:39 +0000

[...] my last post here I gave 10 Car Dealer Website Myths and received positive and negative feedback via email. One email I received was from a dealer who [...]

By: autorevo

autorevo — Fri, 19 Dec 2008 14:52:04 +0000

Paul –

Great post with good nuggest of information! Thanks for the mention of AutoRevo.com in the dealer website vendor list. See you at NADA!

Chad Polk