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Will the Old School Learn the “Nu Rulz”?

Submitted by Paul Rushing on Friday, July 18, 2008No Comment


Historic Blockbuster Store Offers Glimpse Of How Movies Were Rented In The Past

Times have changed tremendously since I entered the automotive industry in 1990. The business has a life of it’s own. Things come and things go. When I first got in the business trucks did not have maroney labels with prices, cars still had carburetors and credit was pulled on thermal paper.

Today you can price anything built from home, today computers diagnose cars and what the heck is thermal paper? Lot of changes in twenty years.

  • The Internet is Not a Fad. (Where are reading this?)
  • Advertising has become a relational medium. (Mobile and online chat to name a few))
  • Manufactures are taking away traditional advertising mediums from dealers. (Ever hear of XM or Sirrus?)
  • We don’t watch commercials on TV. (TIVO!)
  • The last newspaper will be printed in the first quarter of 2043. (not me claiming that)

However daily we see dealers, real estate pros and other B&M (Brick and Mortar) business investing heavily in out dated mediums. What is going on? Hopefully the old school figures it out the “Nu Rulz” before they become like the business model in the short video above.

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