Comments on: Where is your Automotive Industry blog? http://www.ismintraining.com/process/brand-building/where-is-your-blog/ Strategy, Opinions and Insight Mon, 26 Jul 2010 04:18:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Paul Rushing http://www.ismintraining.com/process/brand-building/where-is-your-blog/comment-page-1/#comment-809 Paul Rushing Wed, 27 Aug 2008 19:17:34 +0000 http://ismintraining.com/?p=76#comment-809 Thanks for your comment Chad. Social Media marketing is not going to be about automation in my opinion. It will be superficial and consumers will see through it. It is about engagement not delivering content with pitches. Sure automation makes it easy. The right mix would probably taking current assets and developing multiple layers of content spread across various mediums to build a story that is believable. Automation in social engagement is like internal process that cause the customer to wait an hour to enter the F&I office. It will cause alienation of your brand in the eyes of the consumer, if that is what they remember about you. Thanks for your comment Chad. Social Media marketing is not going to be about automation in my opinion. It will be superficial and consumers will see through it.

It is about engagement not delivering content with pitches. Sure automation makes it easy. The right mix would probably taking current assets and developing multiple layers of content spread across various mediums to build a story that is believable.

Automation in social engagement is like internal process that cause the customer to wait an hour to enter the F&I office. It will cause alienation of your brand in the eyes of the consumer, if that is what they remember about you.

]]> By: Chad Polk http://www.ismintraining.com/process/brand-building/where-is-your-blog/comment-page-1/#comment-808 Chad Polk Wed, 27 Aug 2008 17:08:01 +0000 http://ismintraining.com/?p=76#comment-808 Paul - Until there is an industry specific blogging platform dealers will not adopt. Why? They would not put effort into something extra. If a service provider (AutoRevo.com) built a blogging platform the generated posts through their existing internet marketing application the adoption rate would be high in my opinion. So what could be automatically posted? Post sale testimonials that are sent to a customer via email with a link to provide this content (dealers would obviously approve before publishing), model line-ups, promotions, specials, photo upload tool within the app to display on blog, etc. There are many other "auto-post" items that could be built into an existing internet marketing app. The other alternative is a marketing service provider building the integration to popular blog platforms that are configured out of the box for auto dealers. This is probably the better choice. Thanks, Chad Polk http://www.AutoRevo.com Paul –

Until there is an industry specific blogging platform dealers will not adopt. Why? They would not put effort into something extra. If a service provider (AutoRevo.com) built a blogging platform the generated posts through their existing internet marketing application the adoption rate would be high in my opinion.

So what could be automatically posted? Post sale testimonials that are sent to a customer via email with a link to provide this content (dealers would obviously approve before publishing), model line-ups, promotions, specials, photo upload tool within the app to display on blog, etc. There are many other “auto-post” items that could be built into an existing internet marketing app.

The other alternative is a marketing service provider building the integration to popular blog platforms that are configured out of the box for auto dealers. This is probably the better choice.

Thanks,
Chad Polk
http://www.AutoRevo.com

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