In my position as an ISM my income is derived from measurable Internet results. Most of the deals I close myself and am paid as a sales person on the occasion I pass a lead to a “salesperson” I am paid an override. I use other online marketing properties to capture search engine traffic for competing dealer searches, competing/brand city searches and of course local/competing brand searches and generally gear these properties to pre sell people on doing business with me in my current position as an Internet Sales Manger.

The calls to action are simple. Contact Paul Rushing to get treated like a person and have a no hassle buying experience at the same time using these properties to help SEO our main site(s). Eventually I know these properties will compete with other stores in our dealer group in the search engine rankings. While currently our main site does not rank well for just a generic search for our dealers name, Carl Gregory, it is just a matter of time before it does. Then I can concentrate SEO efforts for other search terms.

While my goal is to increase traffic to the stores main site my main goal is to have consumers contact me directly. This search engine presence will eventually place me in a position, from incremental business, to be less hands on with consumers and more in a traditional ISM role, if I choose to go that route. However the “book of business” I am building through these efforts may make it more feasible, for me personally, to just be an “Salesperson” who does their own marketing, mostly online.

Current management really just wants numbers in the 30 day window that Auto Dealers operate in they have provided me with support in my efforts but the phrase I hear the most is “I don’t want to hear about the labor pains, show me the baby”. So I feel my goals are inline with current managements goals, do what ever it takes to bring in incremental business via the Internet, but I do know what the long term implications are with putting me first in my branding message.

In the big scheme of things it may create some situations down the road.

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