Unfortunately my plans for Digital Dealer V were canceled at the last minute, but the timing was good personally.  It does look there will be a lot of things covered there as there always is.  This appears to be the crowning glory for Mike Roscoe and his publications.

I sure hope that we will see some coverage for the event as eluded to by Jared over at DrivingSales.  If not  the “Dealer Magazine Trio” and vendors in attendance are missing huge marketing opportunities that would allow them to maximize their presence and reach people who were unable to attend or going to the JD Powers event.

I really would of loved to eves drop in on some of the things being presented.  More than anything to see if anything being presented was more than monkey tell, monkey do closed with a sales pitch to buy a training program or process that has not been rewritten in the last 3 years.

Internet marketing techniques and web applications should always be in a state of flux, online presences should be maximized and relying on one size fits all plug and play widgets without real ownership at the dealership level is a waste of marketing capitol.

Just like sales 101 some things will pass the test of time in the automotive Internet arena but that will mostly boil down to process and lead handling, which should always be tweaked as data and trends become evident.

If you are in attendance and take away one idea that could really impact your business make sure you act on it.  It could be as simple as getting back to the basics or as complicated as wiping your online marketing slate clean and restarting from scratch, just make sure you follow through..

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