The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.
The …

In my last post here I gave 10 Car Dealer Website Myths and received positive and negative feedback via email.  One email I received was from a dealer who is changing website providers and heard …

Finally the never ending emails stopped over a squidoo lens that ranks well for Special Auto Financing in a certain metro market ended. No phone calls from people pitching me to review their product or asking “How do I ___ ___ ___?”

Building trust with your audience is a critical task if you wish to market anything online if it requires personal interaction or an increased trust level for consumers to buy. This is good for me in my local market because I am creating many different levels of online marketing materials to attract traffic to the dealership’s website and my own unique selling proposition and I do not worry about the 30 day window as much as the long term benefits.