You can see the letter at scribd.com the live link is Letter from Jim Ziegler’s Attorney to Paul Rushing This was attached to that letter : Draft complaint James Ziegler vs Paul Rushing My reply to this letter can be viewed at My Response to James Ziegler vs Paul Rushing My Second Letter removing my retraction: My Second Response to James Ziegler vs Paul Rushing

In effect I can create simple personal branding messages for given keywords and use them to help push up our main site for selected keywords. What is nice about using squidoo.com for this is it easy to target chosen keywords with precision and I have started creating a farm of lenses tied to automotive keywords around the brands I have in inventory.

I recently had a “lens” of mine at Squidoo.com get featured as “Lens of the Day” and the whole purpose of this lens was to share our story and provide encouragement to others who are expecting a child with a cleft lip or palate.

Many aspects of onsite and offsite search engine optimization are nothing more than an attempt to deceive the search engines in to believing that your site is the authority on whatever keywords you are trying to rank for.

I use other online marketing properties to capture search engine traffic for competing dealer searches, competing/brand city searches and of course local/competing brand searches and generally gear these properties to pre sell people on doing business with me in my current position as an Internet Sales Manger.

There are roughly 6100 searches per month for Towbin Dodge per the Yahoo Overture Inventory tool so that tells me that there is roughly 24,000 searches per month for Towbin Dodge across the big three search engines.

I will continue to provide content that will allow ISM’s and Internet Salespeople learn to promote themselves and use some of the best Web 2.0 marketing strategies to promote their offers to online consumers.

As most of my readers know by now I do believe that a blog network can generate more traffic through proper SEO to dominate SERP’s. I am also working on having a multi-user platform designed so it can support more than just my personal branding and allow other ISMs to brand themselves as well.

Sure there is not a large search volume for “2006 Preowned Hyundai Sonata Savannah GA” but if I have several in inventory I want to rank for that search term and have the #1 Google Listing for that term and #2 for “2006 used Hyundai Sonata Savannah, GA”.

You can use blogs for many things and in a perfect world if you had every dealership employee blogging about their area of expertise, supporting blogs about service specials, sales promotions, new model releases, maintenance tips, safety recalls (gasp) and driving traffic to your main site.