The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.
The …

Networking is a critical aspect of business.  From dealer 20 groups, business after hours and the morning coffee shop huddle found at every java house in America.  So it amazed me when I read an …

Dealers are being forced to compete not only with each other online but also lead generation sites, affiliate sites, Tier II Regional Marketing and Tier I OEM marketing. This creates a virtual battle field for them to navigate especially when they are forced to make decisions about things they do not understand such as search engine optimization.

Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Dealers that have relied on their years of establishment to carry them through are closing their doors, big vendors are being dropped like hot potatoes and the OEM’s are stiffing thier dealers. The same dealers who said the stores that were doing/not doing these things are idiots and will never make it and are destroying “their” market, by giving consumers what they wanted will wind up on the chopping block The big three not so sure there is much hope for them.

You will notice the number of hits versus the number of pages equates to an average of only 25 page views per week per page but in total that is an additional 227 additional hits a day to these multiple landing pages.