In an effort to build our Internet Department, I reached out to an Internet Lead Management Vendor (ILM), iMagicLab, and was shocked at the amazing apathy displayed in that organization. I basically asked if they would be willing to work out some type of trade out for their ILM product’s set up fee and the response was that they were not interested.

Building trust with your audience is a critical task if you wish to market anything online if it requires personal interaction or an increased trust level for consumers to buy. This is good for me in my local market because I am creating many different levels of online marketing materials to attract traffic to the dealership’s website and my own unique selling proposition and I do not worry about the 30 day window as much as the long term benefits.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

What that tells me is I need to sell those leads and target different longtail keywords or get in the automotive lead business I love my current situation and am grateful for the opportunity.