Dealers are being forced to compete not only with each other online but also lead generation sites, affiliate sites, Tier II Regional Marketing and Tier I OEM marketing. This creates a virtual battle field for them to navigate especially when they are forced to make decisions about things they do not understand such as search engine optimization.

It gets more weight than anything from the search engines when they index your site Page description: It is a summary of your page and is what shows for a description of your site under your title in some of the search engines.