My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

There are roughly 6100 searches per month for Towbin Dodge per the Yahoo Overture Inventory tool so that tells me that there is roughly 24,000 searches per month for Towbin Dodge across the big three search engines.

When I first started this blog I did a dissertation about the leaks in online classifieds and the more I look around at the different automotive affiliate programs and what others are doing with personal blogs used as lead generation tools it is time to revisit leaks again.

Sure there is not a large search volume for “2006 Preowned Hyundai Sonata Savannah GA” but if I have several in inventory I want to rank for that search term and have the #1 Google Listing for that term and #2 for “2006 used Hyundai Sonata Savannah, GA”.

If you don’t know what a leak in online advertising is let me give you a short primer. If they are going to continue to place other offers on our listings whether it is for Netflix or competitive dealers they need to restructure pricing where we pay only per lead/call or completely remove these leaks from their site.

In my haste to accept the position and get started selling cars over the Internet I really did not think through my answer. The Internet is a tool to generate leads to sell cars to, but the actual deal closing is done in the showroom or over the phone.