Customer retention in today’s market environment may be the best way to insure cash flow and increase profitability while this market corrects itself. Vendors and trainers if you are delivering on your promises to your clients then the vendor rating platform will be one of your best closing tools and assist in customer retention.

I really can’t say that I live up to that goal but I am working on it and with the huge shifts taking place online today car dealers need to start listening to their customers instead of telling them what to do. Your customers are talking about you at work, church, the local bar and now they are talking about you online and how you handle this can make or break your online reputation.

Our calls to action have to be straight forward, you need to give the customer a reason to provide a number, make an appointment, give a deposit and buy the car. Getting the customer to make an appointment – In every contact with a customer I attempt to close on an appointment for a test drive or trade appraisal.