Customer retention in today’s market environment may be the best way to insure cash flow and increase profitability while this market corrects itself. Vendors and trainers if you are delivering on your promises to your clients then the vendor rating platform will be one of your best closing tools and assist in customer retention.

I really can’t say that I live up to that goal but I am working on it and with the huge shifts taking place online today car dealers need to start listening to their customers instead of telling them what to do. Your customers are talking about you at work, church, the local bar and now they are talking about you online and how you handle this can make or break your online reputation.

Dealers that spend thousands of dollars monthly on Television Advertising may be the first to jump on the bandwagon, but at the cost it is relatively inexpensive for even small dealers with limited budgets to break into the market.

As most of my readers know by now I do believe that a blog network can generate more traffic through proper SEO to dominate SERP’s. I am also working on having a multi-user platform designed so it can support more than just my personal branding and allow other ISMs to brand themselves as well.

What that tells me is I need to sell those leads and target different longtail keywords or get in the automotive lead business I love my current situation and am grateful for the opportunity.