Some dealerships are redirecting the marketing spends while others are just holing up trying to survive.  One of the dealers I work with shared their strategy with me and it was what dealers in this …

Internet marketing techniques and web applications should always be in a state of flux, online presences should be maximized and relying on one size fits all plug and play widgets without real ownership at the dealership level is a waste of marketing capitol.

The marketing aspect of these types of forums can be abused, there are plenty of real life examples, and is probably the reason many of the forums by industry publications cannot gain any real traction.