What this could do for most consumers is cause them to hit the “Spam” button and permantly delete all emails that come in this poor html format and eventually will cause all emails sent from that domain to a gmail account to goto the spam folder thus alienating a portion of business for them and their customers.

I understand follow up is the key to making sales especially on an intangible product, but this particular vendor would have been better off to place me in a future follow up file instead of trying to save the blown opportunity.