I use other online marketing properties to capture search engine traffic for competing dealer searches, competing/brand city searches and of course local/competing brand searches and generally gear these properties to pre sell people on doing business with me in my current position as an Internet Sales Manger.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

There are roughly 6100 searches per month for Towbin Dodge per the Yahoo Overture Inventory tool so that tells me that there is roughly 24,000 searches per month for Towbin Dodge across the big three search engines.

I will continue to provide content that will allow ISM’s and Internet Salespeople learn to promote themselves and use some of the best Web 2.0 marketing strategies to promote their offers to online consumers.

I understand follow up is the key to making sales especially on an intangible product, but this particular vendor would have been better off to place me in a future follow up file instead of trying to save the blown opportunity.

You can use blogs for many things and in a perfect world if you had every dealership employee blogging about their area of expertise, supporting blogs about service specials, sales promotions, new model releases, maintenance tips, safety recalls (gasp) and driving traffic to your main site.

Free ways to drive traffic and generate more leads: Blog Networks (albeit not free but very low cost, but free options are available) Social Bookmarking Craigslist Local online classifieds Forum Signatures Community sites like myspace Anywhere you can drop a link I will expound on each topic in future post.

In my haste to accept the position and get started selling cars over the Internet I really did not think through my answer. The Internet is a tool to generate leads to sell cars to, but the actual deal closing is done in the showroom or over the phone.