Building trust with your audience is a critical task if you wish to market anything online if it requires personal interaction or an increased trust level for consumers to buy. This is good for me in my local market because I am creating many different levels of online marketing materials to attract traffic to the dealership’s website and my own unique selling proposition and I do not worry about the 30 day window as much as the long term benefits.

When I first started this blog I did a dissertation about the leaks in online classifieds and the more I look around at the different automotive affiliate programs and what others are doing with personal blogs used as lead generation tools it is time to revisit leaks again.

If you don’t know what a leak in online advertising is let me give you a short primer. If they are going to continue to place other offers on our listings whether it is for Netflix or competitive dealers they need to restructure pricing where we pay only per lead/call or completely remove these leaks from their site.