Building trust with your audience is a critical task if you wish to market anything online if it requires personal interaction or an increased trust level for consumers to buy. This is good for me in my local market because I am creating many different levels of online marketing materials to attract traffic to the dealership’s website and my own unique selling proposition and I do not worry about the 30 day window as much as the long term benefits.

Dealers that spend thousands of dollars monthly on Television Advertising may be the first to jump on the bandwagon, but at the cost it is relatively inexpensive for even small dealers with limited budgets to break into the market.

There are roughly 6100 searches per month for Towbin Dodge per the Yahoo Overture Inventory tool so that tells me that there is roughly 24,000 searches per month for Towbin Dodge across the big three search engines.