Historic Blockbuster Store Offers Glimpse Of How Movies Were Rented In The Past Times have changed tremendously since I entered the automotive industry in 1990. (not me claiming that) However daily we see dealers, real estate pros and other B&M (Brick and Mortar) business investing heavily in out dated mediums.

Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. Marketing that works is marketing that people choose to notice.

Having dealt with various vendors over the last couple months the interactions are comical, but they really show how short sighted the dealers and vendors really are in the Internet Marketing Arena. For the monthly fee that these vendors are charging I could have a site designed and host it for a year and if I wanted to be real crafty about it I could have one designed and just knock it off for the other keywords I wish to go after.

I read two very interesting articles today that deal with the rise and eventual fall of social networking and social media style sites. Auto Dealers have been penny wise and pound foolish when taking a practical approach to using these resources as marketing tools and now that doors will soon start closing on social networks it may be time for dealers to actually get in front of a trend instead of trailing it by several years.

I will continue to provide content that will allow ISM’s and Internet Salespeople learn to promote themselves and use some of the best Web 2.0 marketing strategies to promote their offers to online consumers.