I have always been a proponent of “Social Networking” online it is an awesome way for people to share their experiences, strengths, hopes and problems. To many times though in the automotive niche social networking platforms are bastardized to become marketing arms for the people who create them and you dare not disagree with their opinion less they try to denigrate your position without adding to the conversation.

I read two very interesting articles today that deal with the rise and eventual fall of social networking and social media style sites. Auto Dealers have been penny wise and pound foolish when taking a practical approach to using these resources as marketing tools and now that doors will soon start closing on social networks it may be time for dealers to actually get in front of a trend instead of trailing it by several years.