Automotive SEO can be perplexing for many and there are many conflicting opinions on what are the most important aspects. Some weight links as the most important aspect and other claim content is what wins at the end of the day. Very rarely is site structure discussed and that may be because no one is really doing that well other than on site link optimization.

Many aspects of onsite and offsite search engine optimization are nothing more than an attempt to deceive the search engines in to believing that your site is the authority on whatever keywords you are trying to rank for.