I really can’t say that I live up to that goal but I am working on it and with the huge shifts taking place online today car dealers need to start listening to their customers instead of telling them what to do. Your customers are talking about you at work, church, the local bar and now they are talking about you online and how you handle this can make or break your online reputation.

I understand follow up is the key to making sales especially on an intangible product, but this particular vendor would have been better off to place me in a future follow up file instead of trying to save the blown opportunity.

In my haste to accept the position and get started selling cars over the Internet I really did not think through my answer. The Internet is a tool to generate leads to sell cars to, but the actual deal closing is done in the showroom or over the phone.