These sites do bring value to the dealership in a small way if they can encourage positive reviews and can provide some extra entries on the search engines when people search for your dealership name or brand and market area.

Having dealt with various vendors over the last couple months the interactions are comical, but they really show how short sighted the dealers and vendors really are in the Internet Marketing Arena. For the monthly fee that these vendors are charging I could have a site designed and host it for a year and if I wanted to be real crafty about it I could have one designed and just knock it off for the other keywords I wish to go after.

My budget for the next 30 days is only $3000.00 and here is how I am spending it: Secondary Finance Leads – $1050.

You can use blogs for many things and in a perfect world if you had every dealership employee blogging about their area of expertise, supporting blogs about service specials, sales promotions, new model releases, maintenance tips, safety recalls (gasp) and driving traffic to your main site.