In an effort to build our Internet Department, I reached out to an Internet Lead Management Vendor (ILM), iMagicLab, and was shocked at the amazing apathy displayed in that organization. I basically asked if they would be willing to work out some type of trade out for their ILM product’s set up fee and the response was that they were not interested.

I use other online marketing properties to capture search engine traffic for competing dealer searches, competing/brand city searches and of course local/competing brand searches and generally gear these properties to pre sell people on doing business with me in my current position as an Internet Sales Manger.

Sure there is not a large search volume for “2006 Preowned Hyundai Sonata Savannah GA” but if I have several in inventory I want to rank for that search term and have the #1 Google Listing for that term and #2 for “2006 used Hyundai Sonata Savannah, GA”.