Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are jumping on the band wagon to teach dealers social networking and social …

I have always been a proponent of “Social Networking” online it is an awesome way for people to share their experiences, strengths, hopes and problems. To many times though in the automotive niche social networking platforms are bastardized to become marketing arms for the people who create them and you dare not disagree with their opinion less they try to denigrate your position without adding to the conversation.

One of the most critical aspects of marketing your dealership online is being aware of the conversation others are having about you online. One of the easiest way to be in control of this online conversation is to encourage it and there are several sites geared towards customer reviews and you can even create your own.