Sometimes a consumer will never be happy with your responses even if you take the path of helping and a response in that situation may even cause them to become more diligent in getting negative information out about your company.

Still in BETA for public consumption, having had access to many of the features yet to launch, it will be the a huge resource in a dealers digital online marketing efforts.’” Automotive Digital Marketing -Ralph Paglia created this social network on Ning Ralph’s Description – “Automotive Digital Marketing serves Car Dealers, Internet Sales, BDC and OEM Managers, Advertising, Web Site, CRM and Technology Suppliers as an online exchange for strategy, tactics, best practices, resources and contacts within the auto industry.”

I have always been a proponent of “Social Networking” online it is an awesome way for people to share their experiences, strengths, hopes and problems. To many times though in the automotive niche social networking platforms are bastardized to become marketing arms for the people who create them and you dare not disagree with their opinion less they try to denigrate your position without adding to the conversation.

As an Internet Sales Manager my job is to market the dealership online, however most of my readers know that I also gear a lot of my marketing materials online to brand myself in addition to the dealership.

I read two very interesting articles today that deal with the rise and eventual fall of social networking and social media style sites. Auto Dealers have been penny wise and pound foolish when taking a practical approach to using these resources as marketing tools and now that doors will soon start closing on social networks it may be time for dealers to actually get in front of a trend instead of trailing it by several years.