In effect I can create simple personal branding messages for given keywords and use them to help push up our main site for selected keywords. What is nice about using squidoo.com for this is it easy to target chosen keywords with precision and I have started creating a farm of lenses tied to automotive keywords around the brands I have in inventory.

I recently had a “lens” of mine at Squidoo.com get featured as “Lens of the Day” and the whole purpose of this lens was to share our story and provide encouragement to others who are expecting a child with a cleft lip or palate.